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Representation matters. In an increasingly interconnected world, seeing diverse faces, voices, and stories is essential—not just for those represented but for everyone. When people see themselves authentically portrayed in media, fashion, business, and leadership, it validates their experiences and encourages pride in their unique identities. But the importance of representation goes beyond individuals; it enriches society, promoting empathy, cultural understanding, and breaking down stereotypes.
Today, there is a growing call to spotlight diverse perspectives, particularly from communities that have historically been marginalized or underrepresented. Bringing these stories to the forefront ensures a more accurate reflection of the world we live in and challenges outdated narratives that no longer serve us. Diversity in media, fashion, and business creates role models who inspire future generations to dream beyond boundaries and feel empowered to pursue their ambitions. |
Yet, there is still much work to be done. Authentic representation isn’t just about numbers—it’s about depth and nuance. This requires commitment from industries to not only feature diverse faces but to share genuine stories crafted by people from within those communities. It’s time to prioritize diversity and inclusivity, making representation an ongoing commitment that resonates in the lives of millions.
At its heart, the movement for representation is about creating a world where everyone feels seen, respected, and valued. By investing in true diversity, we build a stronger, more innovative, and compassionate society that celebrates all of its people.
Mission Statement House of Representation: Our mission is to amplify diverse voices and stories that reflect the rich tapestry of human experience. We are committed to authentic representation in all our media, ensuring that every individual feels seen, respected, and valued. By prioritizing inclusivity and fostering genuine narratives from historically marginalized communities, we aim to challenge stereotypes, promote empathy, and inspire future generations to embrace their unique identities.
Vision Our vision is to create a media landscape where diversity is not just celebrated but is integral to storytelling. We envision a world where every person can see themselves represented in the content they consume—where media serves as a powerful tool for cultural understanding, connection, and innovation. By championing true representation, we aspire to build a more compassionate society that empowers individuals to dream beyond boundaries and actively participate in shaping their narratives. Together, we will redefine the future of media, making it a platform for all voices.
I love MoAli, Badr, Chakib, Driss, Emir, Farid... In het Marokkaanse mannenalfabet van journaliste Raja Felgata komen ze allemaal aan bod. Op basis van de gesprekken die ze voerde met Marokkaanse en Nederlandse vrouwen trekt ze een opmerkelijke conclusie: ondanks de soms vrolijke verwarring, blijkt het datingcircuit met Marokkaanse mannen vaak een slagveld van verloren illusies.
De Marokkaanse man, die vaak een vrouw zoekt die zijn toekomstige kinderen kan verzorgen, bindt zich meer en meer aan een vrouw die geëmancipeerder, onafhankelijker en financieel daadkrachtiger is dan hij. I love Mo laat zien hoe mannen en vrouwen schipperen tussen verschillende werelden: aan de ene kant het thuisfront en de verwachtingen van de gemeenschap, aan de andere kant de drang naar zelfstandigheid en de innerlijke strijd om de juiste partnerkeuze te maken. Feminisme 3.0 - waar de Marokkaanse vrouw zich middenin bevindt. Ali, Badr, Chakib, Driss, Emir, Farid... In the Moroccan men's alphabet by journalist Raja Felgata, they are all featured. Based on the conversations she had with Moroccan and Dutch women, she draws a remarkable conclusion: despite the sometimes cheerful confusion, the dating circuit with Moroccan men often turns out to be a battlefield of lost illusions. The Moroccan man, who often seeks a woman to care for his future children, increasingly binds himself to a woman who is more emancipated, independent, and financially powerful than he is. *I love Mo* shows how men and women navigate between different worlds: on one side the home front and the expectations of the community, and on the other side the urge for independence and the inner struggle to make the right partner choice. Feminism 3.0 - where the Moroccan woman finds herself in the middle. |
A little bit about the creative directorRaja Felgata is a media professional and cultural advocate who has broken significant barriers in Dutch media representation. As the creative director of the House of Representation, she has dedicated her career to amplifying marginalized voices and challenging traditional media narratives.
Her professional journey includes groundbreaking achievements in broadcast journalism, becoming the first news anchor of Moroccan descent for Amsterdam's local news station and subsequently one of the first anchors of color on Dutch national television. During her broadcasting career, she hosted the morning show 'Goodmorning Holland' and worked across various roles including senior editor, interviewer, and reporter for multiple broadcasters. Currently, her work focuses on transforming storytelling and representation. She serves as the editor-in-chief of The Community Top 100, an annual ranking highlighting the most impactful individuals in The Netherlands. Additionally, she founded MINA, a platform dedicated to women from the MENA region, further extending her commitment to representation. Her expertise lies in media representation, storytelling, and creating inclusive narratives. She actively collaborates with organizations like the Dutch government and the city of Amsterdam to incorporate diverse perspectives into national and local campaigns. Alongside her professional work, she continues to develop both fiction and non-fiction projects, with her second book recently published, further cementing her role as a multifaceted storyteller and cultural changemaker. 
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